Why You’re Not Progressing In Your English Communication

active inertia in English Communication

When reaching an advanced level of a foreign language like English, many international leaders encounter the same problem.


And it’s this one:

What many leaders think is the problem ISN’T the problem.

They think that:

– what got them “here” – to an advanced level of English,
– can get them “there” – to communication that compels and connects.


So they continue to focus on learning MORE English.

More sophisticated words and expressions.

They continue to focus on the “what”.

And that’s exactly what is keeping them stuck.


I made a similar mistake at the start of my business 8 years ago.

I thought I was working towards meaningful results.

By creating different websites. Designing elaborate business cards.

Writing long blog articles. Reading piles of books.

It was all about “shelf development” rather than “self-development”. 😉


At the time, I felt very busy.

That’s what “busywork” does. It makes you feel busy.

But in reality, it’s very similar to “active inertia”.

Active inertia isn’t about not taking action.

It’s about not taking the appropriate action.


HBR highlighted this perfectly in their article “Why good companies go bad”:

“Active inertia is an organization’s tendency to follow established patterns of behavior—even in response to dramatic environmental shifts. Stuck in the modes of thinking and working that brought success in the past, market leaders simply accelerate all their tried-and-true activities. In trying to dig themselves out of a hole, they just deepen it.”

All the above can be summarized in one word: Xerox.

Remember what happened to them?


My clients know.

In order to cut through the noise, they know that:

– it’s not a question of just being able to say more,

– it’s a question of being able to communicate better with less.

And for that, we need to focus on “who” and “how”.


2 words. The same 3 letters.

🔸 HOW we are communicating
🔸 WHO we are being when we do it.

Powerful formula.


In the world of international communication, this means focusing on 3 simple steps:

1. Communicational strategies
2. Engaging delivery
3. Leadership presence

It definitely doesn’t mean more English.


So don’t make the same mistake as Xerox.

Be active in a way that works.


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